Search Engine Optimization: an Introduction

SEO or search engine optimization is actually the method of organizing and editing of the webpage content or across a certain website to enhance its probable relevance to certain keywords on certain search engines and significantly assuring that external links of the site which are correctly titled and are in abundance. This aims to achieve a better organic search lists to increase the volume of traffic targeted from the search engines.
Search engine optimization could be considered as one of the key web marketing activity. One can target a variety of searches, even image searches, industry-specific vertical search and even local searches.
SEO deem it necessary how search engines operates and what people usually search for. Website optimization generally involves content editing and coding of the HTML to increase its bearing certain keywords and to get rid of barriers on the indexing actions of the search engine. There are times that the structure of the site – relationships between its content – must be changed too. And due to this and based from the client’s viewpoint, search engine optimization or SEO is always better when a website is being made than just trying to applying it retroactively.
Another set of techniques is known as the black hat SEO or what is called the Spamdexing. This uses methods like farm linking, and stuffing of keywords that could degrade the relevance of search results along with the search engine user-experience. Search engines usually look for sites that utilize this kind of techniques so that they can get rid of the indices.
Search optimized websites are also referred to as Search engine friendly sites.
Major search engine like Google and Yahoo uses crawlers in finding pages to come up with algorithmic search results. Pages linked from other engines are actually indexed pages that need not to be submitted because that is automatically found. Other search engines such as Yahoo work on a paid submission assistance that will ensure crawling for either a per click search set. These programs typically assure the inclusion in the database; however, it does not guarantee specific positioning in the search result. The paid inclusion program of Yahoo has gained a lot of criticisms from competitors and advertisers. Yahoo Directory and Open Directory are two major directories requiring manual submission and personal editing and review. Google on the other side, has Google Webmaster Tools, with this an XML Sitemap feed could be created and then submitted for free to guarantee that all pages are found, more importantly those pares that are not usually discovered through automatically following links.
Search engine crawlers could look into a number of varying factors when “crawling” a specific site. Search engines is really unable index every page. Page distance from the root directory of the specific site could also be considered as a factor as to whether or not pages get to be crawled.